Bloomberg: War on Sugar Has Food Giants Vying to Make Stevia Tastier

Demand for Stevia Has Grown 3X Since 2011

This recent article from Bloomberg chronicles how sales of stevia has soared into a $4 billion global industry over the past decade. Food and beverage companies such as Coca Cola, Heinz, Nestle, and many more are increasingly turning to stevia as a sugar alternative and the zero-calorie natural sweetener of choice.

The surge in popularity of stevia has not come without its challenges though as manufacturers learn to blend and incorporate stevia’s taste into their products. To learn about SoPure’s recommended best practices for product applications, read about how we can help you craft the perfect SoPure stevia formula for your sweetening needs.

For more reporting and the full Bloomberg story, check the link below: